Comments on: How a Mission Statement Can Kill Your Organization http://spurspectives.com/how-a-mission-statement-can-kill-your-organization/ Thoughts on the intersection of social media and 1:1 marketing Thu, 17 May 2012 13:46:05 +0000 http://wordpress.org/?v=2.5.1 By: Jamei Favreau http://spurspectives.com/how-a-mission-statement-can-kill-your-organization/#comment-7345 Jamei Favreau Mon, 01 Feb 2010 06:24:59 +0000 http://spurspectives.com/?p=188#comment-7345 If you don't have a vision statement for your own product than there is a HUGE PROBLEM. Stealing one isn't going to make your product any better and you aren't going to be able to replicate the culture of an organization. You could try and try but it will never be the same. You need to know what your goals are and why you are trying to achieve them and that isn't by copying someone else's ideas. How is that good for you or your customer's? It not only is bad practice but sets a bad example for everyone. If you don’t have a vision statement for your own product than there is a HUGE PROBLEM. Stealing one isn’t going to make your product any better and you aren’t going to be able to replicate the culture of an organization. You could try and try but it will never be the same. You need to know what your goals are and why you are trying to achieve them and that isn’t by copying someone else’s ideas. How is that good for you or your customer’s? It not only is bad practice but sets a bad example for everyone.

]]> By: David Svet http://spurspectives.com/how-a-mission-statement-can-kill-your-organization/#comment-7317 David Svet Sat, 30 Jan 2010 19:18:23 +0000 http://spurspectives.com/?p=188#comment-7317 Thanks, Autom. I appreciate the compliment. Yeah, mission and vision sound very earth crunchy. But, it is important to get it nailed down. Most organizations work on a vision just for their organization. What they need to do is develop of vision of how the world will be as a result of their success and work backward to create a mission that can fulfill the vision. Then they have to live it! Thanks, Autom. I appreciate the compliment.

Yeah, mission and vision sound very earth crunchy. But, it is important to get it nailed down. Most organizations work on a vision just for their organization. What they need to do is develop of vision of how the world will be as a result of their success and work backward to create a mission that can fulfill the vision. Then they have to live it!

]]> By: autom http://spurspectives.com/how-a-mission-statement-can-kill-your-organization/#comment-7280 autom Fri, 29 Jan 2010 03:14:05 +0000 http://spurspectives.com/?p=188#comment-7280 brill. being familiar with your train of thoughts, must say this post is quite well crafted indeed. so..er.."mission" and "vision"? sounds so 80's.. (trust you're well ; ) a brill. being familiar with your train of thoughts, must say this post is quite well crafted indeed. so..er..”mission” and “vision”? sounds so 80’s.. (trust you’re well ; ) a

]]> By: David Svet http://spurspectives.com/how-a-mission-statement-can-kill-your-organization/#comment-7272 David Svet Thu, 28 Jan 2010 16:04:02 +0000 http://spurspectives.com/?p=188#comment-7272 Done! Thanks, Duane. That's a great suggestion. It never ceases to amaze me how little original thought goes in to something so critical. It's no wonder that the middle of the pack is so large — they all say the same thing. Done! Thanks, Duane. That’s a great suggestion.

It never ceases to amaze me how little original thought goes in to something so critical. It’s no wonder that the middle of the pack is so large — they all say the same thing.

]]> By: Duane Hallock http://spurspectives.com/how-a-mission-statement-can-kill-your-organization/#comment-7271 Duane Hallock Thu, 28 Jan 2010 15:44:53 +0000 http://spurspectives.com/?p=188#comment-7271 The only change I'd suggest for this post is to boldface the sentence "If you could put your mission and vision statements on a competitor’s website and it wouldn’t matter, you have a problem." Wanting all my Facebook friends to see that, I re-posted it in the Notes section of my FB profile. Having devoted my career to marketing nonprofit organizations, I'm convinced you could shuffle the mission and vision statements of most organizations and no one would know. If you can't differentiate it, you can't market it. The only change I’d suggest for this post is to boldface the sentence “If you could put your mission and vision statements on a competitor’s website and it wouldn’t matter, you have a problem.”
Wanting all my Facebook friends to see that, I re-posted it in the Notes section of my FB profile.
Having devoted my career to marketing nonprofit organizations, I’m convinced you could shuffle the mission and vision statements of most organizations and no one would know.
If you can’t differentiate it, you can’t market it.

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