Comments on: How Focus Groups Can Provide Real Focus http://spurspectives.com/how-focus-groups-can-provide-real-focus/ Thoughts on the intersection of social media and 1:1 marketing Thu, 17 May 2012 13:49:17 +0000 http://wordpress.org/?v=2.5.1 By: admin http://spurspectives.com/how-focus-groups-can-provide-real-focus/#comment-6052 admin Thu, 05 Nov 2009 15:34:08 +0000 http://spurspectives.com/?p=161#comment-6052 Absolutely, Ben! Focus groups are meant to focus a group on a particular issue. Then the data that is gathered needs to be augmented with field data from ethnographic studies to understand the realities and nuances of the focus group data. Finally, quant data can demonstrate the validity of the idea. It's great to hear from someone who understands this stuff! Thanks, Ben. Your team is very fortunate to have you around! Absolutely, Ben! Focus groups are meant to focus a group on a particular issue. Then the data that is gathered needs to be augmented with field data from ethnographic studies to understand the realities and nuances of the focus group data. Finally, quant data can demonstrate the validity of the idea.

It’s great to hear from someone who understands this stuff! Thanks, Ben. Your team is very fortunate to have you around!

]]> By: Ben Foster http://spurspectives.com/how-focus-groups-can-provide-real-focus/#comment-6051 Ben Foster Thu, 05 Nov 2009 14:58:33 +0000 http://spurspectives.com/?p=161#comment-6051 I agree, I've experienced a lot of frustration with them. Typically when they are used to try and solve every single marketing problem that exists. However, I do like them when the goal is to explore a consumer problem that needs a new innovative solution. You can get people talking about a problem and then use that data (with ethnography and quant data) as stimuli for new products/services. It's all about finding a good moderator and thinking strategically about the answers you want to get from the research. I agree, I’ve experienced a lot of frustration with them. Typically when they are used to try and solve every single marketing problem that exists.

However, I do like them when the goal is to explore a consumer problem that needs a new innovative solution. You can get people talking about a problem and then use that data (with ethnography and quant data) as stimuli for new products/services.

It’s all about finding a good moderator and thinking strategically about the answers you want to get from the research.

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