Comments on: How Social Media Can Foster Innovation Within Your Business http://spurspectives.com/how-social-media-can-foster-innovation-within-your-business/ Thoughts on the intersection of social media and 1:1 marketing Thu, 17 May 2012 13:54:31 +0000 http://wordpress.org/?v=2.5.1 By: Ben Foster http://spurspectives.com/how-social-media-can-foster-innovation-within-your-business/#comment-5296 Ben Foster Thu, 20 Aug 2009 20:54:15 +0000 http://spurspectives.com/?p=130#comment-5296 I've been fortunate enough to work in both a formal Innovation function and in a Social Media function in a Fortune 100 organization. I agree with all your points above, and would like to add where I see the biggest benefit. To me, innovation is a new way of solving a problem or meeting a need. What's great about Social Media is that everyone is talking about their problems, needs and frustration. The best way to use Social Media to innovate is to use it to listen to consumers. Study their needs, research the details of their problems, & use those as stimuli to create new ideas. The best thing about this approach is that it doesn't require everyone in your company to do it. A savvy market research group can crank out a wealth of insights with all the data and conversations on the web. I’ve been fortunate enough to work in both a formal Innovation function and in a Social Media function in a Fortune 100 organization. I agree with all your points above, and would like to add where I see the biggest benefit.

To me, innovation is a new way of solving a problem or meeting a need. What’s great about Social Media is that everyone is talking about their problems, needs and frustration.

The best way to use Social Media to innovate is to use it to listen to consumers. Study their needs, research the details of their problems, & use those as stimuli to create new ideas.

The best thing about this approach is that it doesn’t require everyone in your company to do it. A savvy market research group can crank out a wealth of insights with all the data and conversations on the web.

]]> By: Vincent Carbone http://spurspectives.com/how-social-media-can-foster-innovation-within-your-business/#comment-5286 Vincent Carbone Wed, 19 Aug 2009 14:47:50 +0000 http://spurspectives.com/?p=130#comment-5286 Another great tool in this areas is Webstom by Brightidea.com. Check out how adobe is using Webstorm for social innovation: ideas.acrobat.com Another great tool in this areas is Webstom by Brightidea.com. Check out how adobe is using Webstorm for social innovation: ideas.acrobat.com

]]> By: David Svet http://spurspectives.com/how-social-media-can-foster-innovation-within-your-business/#comment-5263 David Svet Mon, 17 Aug 2009 14:51:28 +0000 http://spurspectives.com/?p=130#comment-5263 Absolutely! Social media is first and foremost a means to engage with your customers. It's also a way to treat your colleagues as customers to listen and respond. You're right, it's a huge accelerator! Thanks! Absolutely! Social media is first and foremost a means to engage with your customers. It’s also a way to treat your colleagues as customers to listen and respond. You’re right, it’s a huge accelerator!

Thanks!

]]> By: frank http://spurspectives.com/how-social-media-can-foster-innovation-within-your-business/#comment-5262 frank Mon, 17 Aug 2009 14:38:00 +0000 http://spurspectives.com/?p=130#comment-5262 I also see social media forcing companies to innovate around how they do business with their customers as well as in their product development (if it's a company with a web based product). Even if you're just "listening" and watching you'll be forced to make decisions on whether or not to add that new feature or engage with your customer where they are. Social media is (or can be) a great accelerator! http://twitter.com/franswaa I also see social media forcing companies to innovate around how they do business with their customers as well as in their product development (if it’s a company with a web based product). Even if you’re just “listening” and watching you’ll be forced to make decisions on whether or not to add that new feature or engage with your customer where they are. Social media is (or can be) a great accelerator!

http://twitter.com/franswaa

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