Comments on: How To Make Social Media A Catalyst For Collaboration http://spurspectives.com/how-to-make-social-media-a-catalyst-for-collaboration/ Thoughts on the intersection of social media and 1:1 marketing Thu, 17 May 2012 14:07:50 +0000 http://wordpress.org/?v=2.5.1 By: David Svet http://spurspectives.com/how-to-make-social-media-a-catalyst-for-collaboration/#comment-5352 David Svet Thu, 27 Aug 2009 16:00:14 +0000 http://spurspectives.com/?p=131#comment-5352 Thanks, Lee. I understand your growing pains. It's something we see in a lot of organizations. Many times it comes down to having a willingness to move away from a command and control management process and embrace a flat, distributed model that rewards participation and reporting. If you reward positive behavior and publicly celebrate success, the behavior will likely be repeated. It's hard to let go, especially when you are the boss. The only way this works is if the boss can become the head cheerleader. Thanks, Lee. I understand your growing pains. It’s something we see in a lot of organizations. Many times it comes down to having a willingness to move away from a command and control management process and embrace a flat, distributed model that rewards participation and reporting. If you reward positive behavior and publicly celebrate success, the behavior will likely be repeated. It’s hard to let go, especially when you are the boss. The only way this works is if the boss can become the head cheerleader.

]]> By: Lee McKnight Jr. http://spurspectives.com/how-to-make-social-media-a-catalyst-for-collaboration/#comment-5351 Lee McKnight Jr. Thu, 27 Aug 2009 15:22:11 +0000 http://spurspectives.com/?p=131#comment-5351 Great post David, it's actually what we're going through right now as a company recently committed to a social media effort. Great advice on collaboration and personally affirming as well, as this is the route we're trying to take. But it is tough, especially in smaller companies, to get people engaged. As you mentioned-small, enthusiastic teams are the place to start and we've seen some successes, however small or large, with that mentality. Great post David, it’s actually what we’re going through right now as a company recently committed to a social media effort. Great advice on collaboration and personally affirming as well, as this is the route we’re trying to take. But it is tough, especially in smaller companies, to get people engaged. As you mentioned-small, enthusiastic teams are the place to start and we’ve seen some successes, however small or large, with that mentality.

]]> By: David Svet http://spurspectives.com/how-to-make-social-media-a-catalyst-for-collaboration/#comment-5343 David Svet Wed, 26 Aug 2009 16:53:25 +0000 http://spurspectives.com/?p=131#comment-5343 A sandbox is a great metaphor, Ben. Creating a collaborative environment for learning and sharing helps a bunch. It's really amazing to watch something like this when it really starts to produce results. A sandbox is a great metaphor, Ben. Creating a collaborative environment for learning and sharing helps a bunch. It’s really amazing to watch something like this when it really starts to produce results.

]]> By: Ben Foster http://spurspectives.com/how-to-make-social-media-a-catalyst-for-collaboration/#comment-5341 Ben Foster Wed, 26 Aug 2009 15:55:39 +0000 http://spurspectives.com/?p=131#comment-5341 I also like advocating, "Learn By Doing". Training is nice...for the basics, but like you said, giving new recruits a mission and tools helps. Allow it to be sandbox, be tolerant of mistakes, and letting people figure out what works for them is a great way. People collaborate and communicate in different ways, so letting them experiment helps them find what feels right. I also like advocating, “Learn By Doing”. Training is nice…for the basics, but like you said, giving new recruits a mission and tools helps.

Allow it to be sandbox, be tolerant of mistakes, and letting people figure out what works for them is a great way.

People collaborate and communicate in different ways, so letting them experiment helps them find what feels right.

]]> By: David Svet http://spurspectives.com/how-to-make-social-media-a-catalyst-for-collaboration/#comment-5295 David Svet Thu, 20 Aug 2009 14:57:57 +0000 http://spurspectives.com/?p=131#comment-5295 Michael, Thank you for your kind words and interest. Yes, one in four enthusiastic participants is about right, particularly in a history museum. But, man do you have the content to use in your effort! Wow! The Fortier collection alone is a goldmine. You could develop quite the following and dialogue with what you have available. Really fun stuff! David Svet, CEO Spur Communications Michael,
Thank you for your kind words and interest. Yes, one in four enthusiastic participants is about right, particularly in a history museum. But, man do you have the content to use in your effort! Wow! The Fortier collection alone is a goldmine. You could develop quite the following and dialogue with what you have available. Really fun stuff!

David Svet, CEO
Spur Communications

]]> By: Michael http://spurspectives.com/how-to-make-social-media-a-catalyst-for-collaboration/#comment-5292 Michael Thu, 20 Aug 2009 10:53:43 +0000 http://spurspectives.com/?p=131#comment-5292 Spurspectives, Thanks for your continuing stream of thoughtful postings on social media. I work for a small/medium sized museum and have been leading the movement here to incorporate social media tools. In my experience only one out of every four people I invite into this communications process end up contributing. But those who do are generally enthusiastic, and end up recruiting others as well. Michael Lapides Curator of Photography and Director of Digital Initiatives New Bedford Whaling Museum Spurspectives,
Thanks for your continuing stream of thoughtful postings on social media. I work for a small/medium sized museum and have been leading the movement here to incorporate social media tools. In my experience only one out of every four people I invite into this communications process end up contributing. But those who do are generally enthusiastic, and end up recruiting others as well.

Michael Lapides
Curator of Photography and Director of Digital Initiatives
New Bedford Whaling Museum

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