http://spurspectives.com/how-to-overcome-the-bosss-objections-to-using-social-media-%e2%80%94-the-bad-comment/ Thoughts on the intersection of social media and 1:1 marketing Thu, 17 May 2012 14:18:13 +0000 http://wordpress.org/?v=2.5.1 http://spurspectives.com/how-to-overcome-the-bosss-objections-to-using-social-media-%e2%80%94-the-bad-comment/#comment-6890 David Svet Wed, 06 Jan 2010 15:22:07 +0000 http://spurspectives.com/?p=177#comment-6890 You make an excellent point, Autom. Training is essential for the internal team. A properly trained team becomes a dispersed set of catalysts that can help form the opinions of your community. You make an excellent point, Autom. Training is essential for the internal team. A properly trained team becomes a dispersed set of catalysts that can help form the opinions of your community.

]]> http://spurspectives.com/how-to-overcome-the-bosss-objections-to-using-social-media-%e2%80%94-the-bad-comment/#comment-6880 autom Wed, 06 Jan 2010 00:16:38 +0000 http://spurspectives.com/?p=177#comment-6880 i would also add that execs, leadership teams, decision makers, etc must be properly introduced to and educated on the immediate, intangible benefits of leveraging social channels both as fora for enhancing client relations and for sharing (promoting) intellectual capital/thought leadership..the more precise and targetted your efforts are, the more likely you are able to measure the factors by which it is able to succeed or fail. i would also add that execs, leadership teams, decision makers, etc must be properly introduced to and educated on the immediate, intangible benefits of leveraging social channels both as fora for enhancing client relations and for sharing (promoting) intellectual capital/thought leadership..the more precise and targetted your efforts are, the more likely you are able to measure the factors by which it is able to succeed or fail.

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