Comments on: Hunters vs. Farmers: Why Mother Nature Separates Sales and Marketing http://spurspectives.com/hunters-vs-farmers-why-mother-nature-separates-sales-and-marketing/ Thoughts on the intersection of social media and 1:1 marketing Thu, 17 May 2012 14:21:38 +0000 http://wordpress.org/?v=2.5.1 By: David Svet http://spurspectives.com/hunters-vs-farmers-why-mother-nature-separates-sales-and-marketing/#comment-5497 David Svet Fri, 11 Sep 2009 19:10:13 +0000 http://spurspectives.com/?p=137#comment-5497 Great insight! Thank you. I agree that the two functions should be integrated toward a common goal, should work together to make it happen, and should cooperate in sharing and critiquing information. I also agree that leadership is a core driver in making the integration work. I think we may disagree with one another as to who should be responsible for the leadership. I would place that type of leadership responsibility at the desk of the president or CEO. I think we may be splitting hairs. I just found a great article from a Harvard marketing professor that covers this subject and makes both of our points! He even used the hunter/farmer metaphor, only differently. http://hbswk.hbs.edu/item/3154.html Great insight! Thank you. I agree that the two functions should be integrated toward a common goal, should work together to make it happen, and should cooperate in sharing and critiquing information. I also agree that leadership is a core driver in making the integration work. I think we may disagree with one another as to who should be responsible for the leadership. I would place that type of leadership responsibility at the desk of the president or CEO. I think we may be splitting hairs.

I just found a great article from a Harvard marketing professor that covers this subject and makes both of our points! He even used the hunter/farmer metaphor, only differently.

http://hbswk.hbs.edu/item/3154.html

]]> By: Keenan http://spurspectives.com/hunters-vs-farmers-why-mother-nature-separates-sales-and-marketing/#comment-5494 Keenan Fri, 11 Sep 2009 15:08:17 +0000 http://spurspectives.com/?p=137#comment-5494 Love the metaphor or is it a simile? NO matter, you are spot on in the comparison. However, I disagree with your assertion they should be separate. I believe they should be together and managed towards a single goal. Integrating them makes them much more powerful. The challenges you talk about, in my opinion, are leadership challenges not "Mother Nature". A good leader in that position will know how to balance their unique traits, map them accordingly and capitalize on their symbiotic nature. A poor leader will default to one or the other leaving one completely under utilized. It's not the functions, it's the leaders. Love the metaphor or is it a simile? NO matter, you are spot on in the comparison.

However, I disagree with your assertion they should be separate. I believe they should be together and managed towards a single goal. Integrating them makes them much more powerful.

The challenges you talk about, in my opinion, are leadership challenges not “Mother Nature”. A good leader in that position will know how to balance their unique traits, map them accordingly and capitalize on their symbiotic nature. A poor leader will default to one or the other leaving one completely under utilized.

It’s not the functions, it’s the leaders.

]]> By: Jamie Favreau http://spurspectives.com/hunters-vs-farmers-why-mother-nature-separates-sales-and-marketing/#comment-5485 Jamie Favreau Fri, 11 Sep 2009 01:51:21 +0000 http://spurspectives.com/?p=137#comment-5485 I have to agree. I am NOT a salesperson but I love mining for data, learning new strategy and communicating with the consumer. I cringe at the thought of sales. I prefer strategy to get the process going. I have to agree. I am NOT a salesperson but I love mining for data, learning new strategy and communicating with the consumer. I cringe at the thought of sales. I prefer strategy to get the process going.

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