Insurance Leaders Discuss Web 2.0 as Customer Engagement Tool
Aug 1st, 2008 by Paul Miser
I have recently come across an article on the “Insurance and Technology ” website that I invite you to read. It’s called “Insurance Industry Leaders Discuss The Opportunity Of Web 2.0 ” by Peggy Bresnick Kendler.
My favorite highlight from the article…
When asked…“What are the Reasons for a lack of interest in Web 2.0 in certain parts of the industry?”
John Anthony from The Hartford responded, “…While these communication tools offer an opportunity to engage our customers, partners and shareholders in a direct and often more-personalized conversation, they can be perceived as a challenge to existing corporate communication controls and processes…”
Customer engagement happens through two-way conversations with each customer. While there is a place for mass marketing strategies and the luxury of corporate communications controls, Web 2.0 strategies are the best approach for truly engaging a customer.
