Comments on: Nonprofits and Social Media: It’s All About Community http://spurspectives.com/nonprofits-and-social-media-its-all-about-community/ Thoughts on the intersection of social media and 1:1 marketing Mon, 21 May 2012 15:03:56 +0000 http://wordpress.org/?v=2.5.1 By: Robyn McIntyre http://spurspectives.com/nonprofits-and-social-media-its-all-about-community/#comment-144 Robyn McIntyre Sat, 24 Jan 2009 21:56:45 +0000 http://spurspectives.com/?p=65#comment-144 Excellent point! Nonprofits DO have an edge over for profit enterprises because of their understanding of community. But in reaching out, many have fallen into the same pitfalls as traditional PR - talking AT their community instead of with them by sending out newsletters and news releases and plea letters without giving their community a chance to more closely interact with them - and with each other. Any social media strategy has to take into account the need to nurture interaction in order to succeed. Excellent point! Nonprofits DO have an edge over for profit enterprises because of their understanding of community. But in reaching out, many have fallen into the same pitfalls as traditional PR - talking AT their community instead of with them by sending out newsletters and news releases and plea letters without giving their community a chance to more closely interact with them - and with each other. Any social media strategy has to take into account the need to nurture interaction in order to succeed.

]]> By: Will Cary http://spurspectives.com/nonprofits-and-social-media-its-all-about-community/#comment-137 Will Cary Fri, 23 Jan 2009 19:20:20 +0000 http://spurspectives.com/?p=65#comment-137 Great post, Amy! Very well put. You've captured the essence of what drove us to create 1stfans here at the Brooklyn Museum. Enjoy your weekend, Will Great post, Amy! Very well put. You’ve captured the essence of what drove us to create 1stfans here at the Brooklyn Museum.

Enjoy your weekend,
Will

]]>