http://spurspectives.com/rebranding-%e2%80%94-sometimes-it-pays-to-be-different/ Thoughts on the intersection of social media and 1:1 marketing Mon, 21 May 2012 15:24:23 +0000 http://wordpress.org/?v=2.5.1 http://spurspectives.com/rebranding-%e2%80%94-sometimes-it-pays-to-be-different/#comment-6768 Jimmy D Wed, 30 Dec 2009 04:48:48 +0000 http://spurspectives.com/?p=174#comment-6768 Will consumer perceptions of the banking industry actually "change" the industry? Perhaps...although I don't believe the general consumer is as frustrated with their bank as the current press would indicate. Time will certainly reveal the answer as we watch some of the larger regionals and mega banks try to carve out a new image. Will consumer perceptions of the banking industry actually “change” the industry? Perhaps…although I don’t believe the general consumer is as frustrated with their bank as the current press would indicate. Time will certainly reveal the answer as we watch some of the larger regionals and mega banks try to carve out a new image.

]]> http://spurspectives.com/rebranding-%e2%80%94-sometimes-it-pays-to-be-different/#comment-6754 David Svet Mon, 28 Dec 2009 20:05:44 +0000 http://spurspectives.com/?p=174#comment-6754 You make a great point, Autom. Defining your brand promise is critical. Without it there is no line in the sand. It's possible that the bank is reaping the reward of having a brand promise where there once was none. I suppose GMAC used to stand for something. But even though it is a separate institution it is tainted by the stigma of GM. You make a great point, Autom. Defining your brand promise is critical. Without it there is no line in the sand. It’s possible that the bank is reaping the reward of having a brand promise where there once was none. I suppose GMAC used to stand for something. But even though it is a separate institution it is tainted by the stigma of GM.

]]> http://spurspectives.com/rebranding-%e2%80%94-sometimes-it-pays-to-be-different/#comment-6751 autom Mon, 28 Dec 2009 18:28:29 +0000 http://spurspectives.com/?p=174#comment-6751 you bring up an often mentioned and less scrutinized point: so what *is* your brand promise? an org should be able to clearly explain the 'promise' behind their brand, much like a telling a traditional story whose value and worth have withstood the test of time. rebranding certainly provides this opportunity--whether the revamping a brand's image or positioning. the first critical step is to have the willingness to ascertain brand differentiation. from there, one can build a competitive edge. you bring up an often mentioned and less scrutinized point: so what *is* your brand promise? an org should be able to clearly explain the ‘promise’ behind their brand, much like a telling a traditional story whose value and worth have withstood the test of time. rebranding certainly provides this opportunity–whether the revamping a brand’s image or positioning. the first critical step is to have the willingness to ascertain brand differentiation. from there, one can build a competitive edge.

]]>