Comments on: Social Media: Child of the Recession, Child of the Times http://spurspectives.com/social-media-child-of-the-recession-child-of-the-times/ Thoughts on the intersection of social media and 1:1 marketing Mon, 21 May 2012 15:36:02 +0000 http://wordpress.org/?v=2.5.1 By: David Svet http://spurspectives.com/social-media-child-of-the-recession-child-of-the-times/#comment-5775 David Svet Thu, 08 Oct 2009 18:33:57 +0000 http://spurspectives.com/?p=149#comment-5775 Nancy and David, Thank you so much for contributing! This is absolutely fascinating for me. There are so many extreme dynamics in play at once that it is creating an amazing environment. I'm hopeful that you are both right, we will continue to move forward with advances in social media. It will be interesting to see what Google Wave does to the mix! Nancy and David,
Thank you so much for contributing! This is absolutely fascinating for me. There are so many extreme dynamics in play at once that it is creating an amazing environment. I’m hopeful that you are both right, we will continue to move forward with advances in social media. It will be interesting to see what Google Wave does to the mix!

]]> By: David http://spurspectives.com/social-media-child-of-the-recession-child-of-the-times/#comment-5774 David Thu, 08 Oct 2009 18:12:40 +0000 http://spurspectives.com/?p=149#comment-5774 Very prescient analysis Dave, I think you're dead on in relation to the factors currently at play. Personally I think it's inevitable that the practices currently being developed due to extreme circumstances are going to stick when things round off. There's an efficiency to social media that's been lacking in prior communications and I think people are going to find the personalization that occurs in the process is going to offer more stability to the economy. It gives everyone a stake in the game. As we all know marketing works if your audience becomes engaged in the process, and social media allows for amazing engagement. The struggle will be to maintain cohesion with so many voices, but I think human psychology will allow for this cohesion to develop naturally as things move forward. There is also the fact that those who are growing up now are immersed in the social media environment, those currently entering the work force are scrambling to learn how to operate in the new environment, and professionals already entrenched are having to exert massive efforts to rethink their methods. With all that energy it will be very hard to stop the ball now that it's started rolling. Very prescient analysis Dave, I think you’re dead on in relation to the factors currently at play.

Personally I think it’s inevitable that the practices currently being developed due to extreme circumstances are going to stick when things round off. There’s an efficiency to social media that’s been lacking in prior communications and I think people are going to find the personalization that occurs in the process is going to offer more stability to the economy. It gives everyone a stake in the game.

As we all know marketing works if your audience becomes engaged in the process, and social media allows for amazing engagement. The struggle will be to maintain cohesion with so many voices, but I think human psychology will allow for this cohesion to develop naturally as things move forward.

There is also the fact that those who are growing up now are immersed in the social media environment, those currently entering the work force are scrambling to learn how to operate in the new environment, and professionals already entrenched are having to exert massive efforts to rethink their methods. With all that energy it will be very hard to stop the ball now that it’s started rolling.

]]> By: Nancy Iannone http://spurspectives.com/social-media-child-of-the-recession-child-of-the-times/#comment-5760 Nancy Iannone Thu, 08 Oct 2009 04:43:04 +0000 http://spurspectives.com/?p=149#comment-5760 I hadn't even considered the relationship between the recession and the rapid growth of social media until I read your post this morning. It makes sense - both the low cost and the need to connect and create community. My sense is that a fundamental change is occurring and that the technology will move along with us is the economy improves. It will be interesting to see what occurs. I hadn’t even considered the relationship between the recession and the rapid growth of social media until I read your post this morning. It makes sense - both the low cost and the need to connect and create community.

My sense is that a fundamental change is occurring and that the technology will move along with us is the economy improves. It will be interesting to see what occurs.

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