http://spurspectives.com/social-media-for-social-good-4-ground-rules-for-nonprofits/ Thoughts on the intersection of social media and 1:1 marketing Mon, 21 May 2012 15:41:10 +0000 http://wordpress.org/?v=2.5.1 http://spurspectives.com/social-media-for-social-good-4-ground-rules-for-nonprofits/#comment-162 links for 2009-02-04 « Policy and Performance Wed, 04 Feb 2009 23:01:55 +0000 http://spurspectives.com/?p=66#comment-162 [...] Social media for social good: 4 ground rules for nonprofits | SPURspectives How the voluntary sector can do their thing through social media. (tags: voluntary.sector social-media social.marketing) [...] [...] Social media for social good: 4 ground rules for nonprofits | SPURspectives How the voluntary sector can do their thing through social media. (tags: voluntary.sector social-media social.marketing) [...]

]]> http://spurspectives.com/social-media-for-social-good-4-ground-rules-for-nonprofits/#comment-156 Amy Southerland Mon, 02 Feb 2009 13:35:34 +0000 http://spurspectives.com/?p=66#comment-156 @kanter Good point -- interaction/engagement is always the ultimate goal; I see these ground rules as part of the process infrastructure you need to have in place to get to that goal. These are the means to an end. Thanks for sharing your feedback; will keep this point in mind as I work on future "how to" posts. @kanter Good point — interaction/engagement is always the ultimate goal; I see these ground rules as part of the process infrastructure you need to have in place to get to that goal. These are the means to an end. Thanks for sharing your feedback; will keep this point in mind as I work on future “how to” posts.

]]> http://spurspectives.com/social-media-for-social-good-4-ground-rules-for-nonprofits/#comment-155 Beth Kanter Sun, 01 Feb 2009 23:47:23 +0000 http://spurspectives.com/?p=66#comment-155 The most important thing is not to treat social media as "another communications channel" to blast out your message. It's not about talking at people. It's about listening first, engaging, and conversation. Yes, you'll have certain content points you want to get across, but if you treat social media the same way as one-way communication - you won't get results. The most important thing is not to treat social media as “another communications channel” to blast out your message. It’s not about talking at people. It’s about listening first, engaging, and conversation. Yes, you’ll have certain content points you want to get across, but if you treat social media the same way as one-way communication - you won’t get results.

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