Comments on: Social Media Planning: The Laugh Test http://spurspectives.com/social-media-planning-the-laugh-test/ Thoughts on the intersection of social media and 1:1 marketing Mon, 21 May 2012 15:43:01 +0000 http://wordpress.org/?v=2.5.1 By: David Svet http://spurspectives.com/social-media-planning-the-laugh-test/#comment-5495 David Svet Fri, 11 Sep 2009 15:56:56 +0000 http://spurspectives.com/?p=136#comment-5495 Thanks, Chris. Yes, social media is done via the Internet and a company's Internet policy ought to cover it. If it doesn't, then it should be covered by the company's code of conduct. As for planning, again, I think you're absolutely right! Any marketing without a plan is senseless. That's one of the reasons that we have the Social Media Planning Guide on the top right of each page in this blog as a free download. Planning is important! Your buddy sounds very wise! I like that, “the fastest way to kill a marketing program is to not dedicate time or funds to it.” I wish everyone felt that way! Thanks, Chris. Yes, social media is done via the Internet and a company’s Internet policy ought to cover it. If it doesn’t, then it should be covered by the company’s code of conduct.

As for planning, again, I think you’re absolutely right! Any marketing without a plan is senseless. That’s one of the reasons that we have the Social Media Planning Guide on the top right of each page in this blog as a free download. Planning is important!

Your buddy sounds very wise! I like that, “the fastest way to kill a marketing program is to not dedicate time or funds to it.” I wish everyone felt that way!

]]> By: chris uschan http://spurspectives.com/social-media-planning-the-laugh-test/#comment-5491 chris uschan Fri, 11 Sep 2009 14:42:51 +0000 http://spurspectives.com/?p=136#comment-5491 The same is true for having to have a "social media policy." If a company already has a "internet policy" in their employee handbook/manual, isn't social media dont via "the internet." ?!!!? Now I do believe that using social media does warrant having a plan for executing (as simple or complex as it must be). I don't think it's just a easy as substituting the word "social media" for "email" in your communications plan. A social media plan will help identify your objectives, goals, who will do it, what you want to do, where you want to be, etc. Not having a plan would be like just flinging ad hoc emails... So who's writing this plan? Probably someone who is in charge or works closely with your internet marketing. I agree, you don't need a VP of Social Media, you just need to identify an owner and dedicate time to it. As a good friend of mine said, "the fastest way to kill a marketing program is to not dedicate time or funds to it." The same is true for having to have a “social media policy.” If a company already has a “internet policy” in their employee handbook/manual, isn’t social media dont via “the internet.” ?!!!?

Now I do believe that using social media does warrant having a plan for executing (as simple or complex as it must be). I don’t think it’s just a easy as substituting the word “social media” for “email” in your communications plan. A social media plan will help identify your objectives, goals, who will do it, what you want to do, where you want to be, etc.

Not having a plan would be like just flinging ad hoc emails… So who’s writing this plan? Probably someone who is in charge or works closely with your internet marketing.

I agree, you don’t need a VP of Social Media, you just need to identify an owner and dedicate time to it. As a good friend of mine said, “the fastest way to kill a marketing program is to not dedicate time or funds to it.”

]]> By: Jamie Favreau http://spurspectives.com/social-media-planning-the-laugh-test/#comment-5436 Jamie Favreau Wed, 09 Sep 2009 04:59:00 +0000 http://spurspectives.com/?p=136#comment-5436 I have to agree with you. I did an informational interview with Aiffoil PR today and I was talking to the Director of Accounts and he said, he has seen the technology before most of us have. Since he is in the tech pr sector they are in the cutting edge of discovering the technologies which can be used in the communication role. I do know a person who refuses to adapt and she is learning she has too. Everyone has an email address now, they have voice mail and the mobile web is almost a must in business now. Funny how things change but the communication is still happening but we are just trying to understand how to do it properly on the web. There was a time when we were all anonymous but that changed when the new social networks did not want you that way. Funny how things change but you have to learn how to adapt. That is just life. I have to agree with you. I did an informational interview with Aiffoil PR today and I was talking to the Director of Accounts and he said, he has seen the technology before most of us have. Since he is in the tech pr sector they are in the cutting edge of discovering the technologies which can be used in the communication role.
I do know a person who refuses to adapt and she is learning she has too. Everyone has an email address now, they have voice mail and the mobile web is almost a must in business now.
Funny how things change but the communication is still happening but we are just trying to understand how to do it properly on the web. There was a time when we were all anonymous but that changed when the new social networks did not want you that way. Funny how things change but you have to learn how to adapt. That is just life.

]]> By: David Svet http://spurspectives.com/social-media-planning-the-laugh-test/#comment-5433 David Svet Tue, 08 Sep 2009 20:52:12 +0000 http://spurspectives.com/?p=136#comment-5433 Thanks Tim! Glad to have made you happy. I think it's a good idea to lighten up some of the conversations surrounding the adoption of new technologies. Thanks Tim! Glad to have made you happy. I think it’s a good idea to lighten up some of the conversations surrounding the adoption of new technologies.

]]> By: Tim Ward http://spurspectives.com/social-media-planning-the-laugh-test/#comment-5432 Tim Ward Tue, 08 Sep 2009 20:38:25 +0000 http://spurspectives.com/?p=136#comment-5432 BRAVO!!! Simplicity at its core. I laughed, shared with others in the office and laughed some more! Indeed, good stuff. Keep up the great work. BRAVO!!! Simplicity at its core. I laughed, shared with others in the office and laughed some more! Indeed, good stuff.

Keep up the great work.

]]> By: David Svet http://spurspectives.com/social-media-planning-the-laugh-test/#comment-5431 David Svet Tue, 08 Sep 2009 19:13:31 +0000 http://spurspectives.com/?p=136#comment-5431 Autom, Hildy, and Jeff, My gosh, a hat trick! I'm glad you enjoyed the laugh test. It's nice to know that I am not alone. Exasperating as it can be, change comes hard. I'm so happy you are willing to laugh with me! David Autom, Hildy, and Jeff,
My gosh, a hat trick! I’m glad you enjoyed the laugh test. It’s nice to know that I am not alone. Exasperating as it can be, change comes hard. I’m so happy you are willing to laugh with me!

David

]]> By: Jeff Hurt http://spurspectives.com/social-media-planning-the-laugh-test/#comment-5430 Jeff Hurt Tue, 08 Sep 2009 17:57:18 +0000 http://spurspectives.com/?p=136#comment-5430 So true, so true. So bottom line, it is about helping people manage change and adapting to new tools or strategies. Thanks for the laugh test. I laughed out loud! So true, so true.

So bottom line, it is about helping people manage change and adapting to new tools or strategies.

Thanks for the laugh test. I laughed out loud!

]]> By: Hildy Gottlieb http://spurspectives.com/social-media-planning-the-laugh-test/#comment-5429 Hildy Gottlieb Tue, 08 Sep 2009 17:38:19 +0000 http://spurspectives.com/?p=136#comment-5429 Wonderful! HG Wonderful!
HG

]]> By: Autom http://spurspectives.com/social-media-planning-the-laugh-test/#comment-5427 Autom Tue, 08 Sep 2009 15:04:25 +0000 http://spurspectives.com/?p=136#comment-5427 dave - this piece is a great reminder for MarCom folks to champion and be visible leaders in the adoption of emerging technologies that impact business...in so doing, we must understand the foreseeable challenges and resistant mindsets that may hinder the momentum of change...this 'laugh test' is a good example of the creative approach one can take to address and overcome such challenges. good stuff! autom dave - this piece is a great reminder for MarCom folks to champion and be visible leaders in the adoption of emerging technologies that impact business…in so doing, we must understand the foreseeable challenges and resistant mindsets that may hinder the momentum of change…this ‘laugh test’ is a good example of the creative approach one can take to address and overcome such challenges. good stuff! autom

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