In past blog posts we have discussed 1:1 Multichannel Marketing as a strategy to engage customers in individual, personal conversations generated by the use of customer data. Over the past several months, we have seen a tremendous increase in traffic to our website from people searching for 1:1 Marketing which got us thinking. Why are [...]
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Posted in 1:1 Marketing, branding, consumer engagement, consumer generated content, customer engagement, customer interaction, individualized marketing, one to one marketing, personalized marketing, social branding, social media on Nov 17th, 2008
Spoiler Alert: This post has nothing to do with two headed antelopes (or llamas, if you’ve only seen the Dr. Doolittle of the movies) or talking to animals. It is about connecting with your constituents in health, wealth, and wisdom and a process for building a personal relationship with each of them.
You know, now that [...]
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The mailman dropped off today’s load at Spur Communications a little while ago. There in the heap was yet another “personalized” direct mail campaign. “Hi Dave,” proudly displayed on the face of the post card from a printer that I’ve never heard of before. The next piece of mail in the stack shouts, “Hi [...]
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I recently received a haircut, a mighty fine one at that, at my local franchised SportClips. I don’t know if you’ve ever been to one of these places, but guys, it is like a sports locker room that plays ESPN on every TV, even the one at your haircut station. It’s amazing. I even enjoy [...]
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Posted in 1:1 Marketing, banking, consumer engagement, customer engagement, financial services, individualized marketing, insurance, investment, marketing, one to one marketing, personalized marketing on Sep 16th, 2008
Holy cow! What a whirlwind on Wall Street. Banking, insurance, and investment are plummeting — gold is up. People are taking their money and running for the hills. The ‘cover your anatomy’ mentality is trickling down to markets nationwide. With the economy in such dismal disarray, you may be asking, “why is the title of [...]
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Spur spends a lot of time talking to our customers about their market differentiators or competitive advantage and how to engage customers on an individual level. In a great post on Seth Godin’s blog called, “Your Competitive Advantage,” he talks about how competitive advantage is created and how we view it to make choices. As [...]
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Posted in 1:1 Marketing, CRM, branding, consumer engagement, customer engagement, customer interaction, customer relationship management, financial services, individualized marketing, one to one marketing, personalized marketing on Aug 25th, 2008
It’s mainstream now! In this morning’s AdAge article, “More Marketers Want to Get to Know You: CRM Surges as Brands Demand Measurable Results,” authors Michael Bush and Rupal Parekh have brought one to one marketing to the eyes of everyone who peruses AdAge.com every morning.
As we’ve mentioned several times on this blog, the future of [...]
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Posted in 1:1 Marketing, consumer engagement, customer engagement, customer interaction, financial services, individualized marketing, marketing innovation, one to one marketing, social branding, social media on Aug 22nd, 2008
We’re all feeling it. The recession, coupled with the slow summer sales are leaving us all with questions floating around in our head. But what can we do to combat these times? In his recent blog post, “What Do You Do When Old Media Vehicles Are Losing Effectiveness And New Media Vehicles Are Not Proven [...]
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I read a blog post this morning from one of my favorite marketing minds, Seth Godin, titled “Creating stories that resonate.” Seth always discusses that consumers buy stories, not products or services. They want to be a part of something that they feel strongly for. This post reiterates this theory.
In the post, Mr. Godin says, [...]
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Posted in 1:1 Marketing, branding, consumer behavior, consumer engagement, customer engagement, customer interaction, individualized marketing, marketing, personalized marketing, social media on Aug 15th, 2008
As I’ve mentioned many times before, many marketers are missing the boat when it comes to customer engagement. Traditional forms of marketing and advertising are declining at an exponential rate, but marketers keep holding steady with the status quo. The reason? Comfort. The new realm of customer engagement, social media, and consumer power brings with [...]
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