I just ran across a great study done by The Economist Intelligence Unit. It is very in-depth and thorough. You can find it here…Meeting the Challenge of Customer Engagement.
SHARETHIS.addEntry({ title: “Meeting the Challenge of Customer Engagement”, url: “http://spurspectives.com/meeting-the-challenge-of-customer-engagement/” });
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Posted in 1:1 Marketing, consumer engagement, consumer generated content, customer engagement, customer interaction, individualized marketing, marketing, one to one marketing, personalized marketing, social branding, social media on Aug 8th, 2008
I just ran across a question on LinkedIn about the future of Marketing and if the 4P’s are still relevant. The only bad thing is that the question was cancelled before I could post. So, I figured I would post it here…
The 4 P’s will always provide the foundation for marketing. You must have a [...]
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Posted in 1:1 Marketing, consumer behavior, consumer engagement, consumer generated content, customer engagement, customer interaction, individualized marketing, one to one marketing, personalized marketing, social branding, social media on Aug 8th, 2008
As we move through the power transition from companies and brands ‘pushing’ marketing messages to consumers to consumer generated content ‘pulling’ information from other consumers as well as the company/brand, we see some tremendous opportunities to engage consumers on an individualized basis. But what are customers actually posting online? What are they saying about your [...]
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Posted in 1:1 Marketing, branding, consumer behavior, consumer engagement, customer engagement, financial services, individualized marketing, insurance, investment, one to one marketing, personalized marketing, social media on Aug 7th, 2008
In his epic article “Marketing Intangible Products and Product Intangibles,” Dr. Theodore Levitt stated,
“When you ask prospective customers to buy promises —as all service-oriented firms do - you must provide metaphorical reassurances of quality and ‘industrialize’ the service-delivery process.”
Think about it. A promise…isn’t that what a service really is? There is nothing we can touch, [...]
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I recently ran across a customer engagement article on the UK website, FinanceWeek.co.uk. It offers a beautifully succinct definition of customer engagement and explains why it’s so important. In the article, “Customer Retention or Attrition – The Choice is Yours,” Neil Craig defines customer engagement as…
“Customer engagement goes far beyond customer satisfaction to embrace loyalty [...]
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Posted in 1:1 Marketing, branding, consumer behavior, consumer engagement, customer engagement, financial services, individualized marketing, insurance, investment, one to one marketing on Aug 1st, 2008
I have recently come across an article on the “Insurance and Technology ” website that I invite you to read. It’s called “Insurance Industry Leaders Discuss The Opportunity Of Web 2.0 ” by Peggy Bresnick Kendler.
My favorite highlight from the article…
When asked…“What are the Reasons for a lack of interest in Web 2.0 in certain [...]
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Posted in 1:1 Marketing, banking, consumer engagement, customer engagement, customer interaction, financial services, insurance, investment, marketing, one to one marketing, personalized marketing on Aug 1st, 2008
Forrester Research has recently published its Customer Advocacy 2008: Consumers Rate Their Banks, Brokerages, and Insurers. The contents were highlighted by 1to1 Media senior editor, Kevin Zimmerman in his article, Consumer Rankings of Financial Services Firms Hits Five-Year Low. Zimmerman stated that consumer perceptions in the Financial Services industry have hit their lowest levels since [...]
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Posted in 1:1 Marketing, banking, branding, consumer engagement, customer engagement, customer interaction, financial services, individualized marketing, marketing, spur communications on Aug 1st, 2008
I recently had an issue with my bank regarding online fraud and had to cancel all accounts and open new ones. A few months later, one of the canceled accounts (that had fraud on it) reared its ugly head back onto my online banking with an astronomical negative balance. After many days of going back [...]
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Posted in 1:1 Marketing, branding, consumer behavior, consumer engagement, customer engagement, customer interaction, individualized marketing, marketing, one to one marketing, personalized marketing, spur communications on Aug 1st, 2008
When marketers and advertisers talk about personalized or one to one marketing, a lot of questions arise as to why we would want to get that close to our customers. Let’s take a look at our daily communications.
We all have friends, co-workers, significant others, and acquaintances in our lives. Our communication style differs between each [...]
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In the July 14 AdWeek article, Why Brands Need a New Kind of Leader, Brian Morrissey discussed why companies need to have a social media expert to lead and control the customer engagement strategies in the social media environment. In the article, Brian discusses two major companies, Ford and PepsiCo, and how they have hired [...]
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