Posted in branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, customer relationship management, marketing, marketing innovation, network, seth godin, social branding, social marketing, social media, social network, transformation on Jul 14th, 2010
This is a simple, straightforward question. Is your first touch selfish? Is the first contact that you have with your prospects about you or about them? It’s surprising how many businesses only realize this is important when they are asked. Even then, some folks never get it.
In 1999, Seth Godin published Permission Marketing: turning strangers [...]
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Posted in branding, consumer engagement, consumer generated content, consumer perception, customer engagement, leader, lifecycle, marketing, marketing innovation, transformation on Apr 7th, 2010
Do you remember seeing Apple’s 1984 commercial during the Super Bowl? I do, it was an amazing thing — totally groundbreaking hype. Steve Jobs has been at this a while and knows the game. The launch of the iPad was no less monumental in generating buzz in a different time. What strikes me as the [...]
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“Be fearful when others are greedy, and be greedy when others are fearful.” — Warren Buffett
No one should question the investing prowess of Warren Buffett. He is a master of the business. His oft repeated but rarely followed quote is core to his success. My question is does it make sense to use Mr. Buffett’s [...]
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