When Customer Service Isn’t: APPLE
Posted in Uncategorized on Oct 22nd, 2008
I had a fairly unpleasant experience recently when my trusty iMac had a meltdown. This is never any fun. I’ve been around computers enough to have lived through a variety of disastrous experiences — all recoverable, but a pain nonetheless. The most recent episode got me thinking about how customer service can create brand erosion. [...]
