Posted in SPURspectives, Uncategorized, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, imitation, investment, marketing, marketing budget, spur communications on Nov 4th, 2009
Focus groups are a personal peeve of mine. If I were prone to extremes, I would call focus groups the most abused research method in all of marketing. It’s sad, because focus groups can be a really great way to gather information. But, most of the time they are horribly misused as a testing tool.
For [...]
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Posted in SPURspectives, Uncategorized, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, imitation, leader, marketing, spur communications on Oct 28th, 2009
Every athlete practices. The best ones practice more than their competitors. If you want to be really good at something, there’s no way around practicing — it’s just part of the game. Even Michael Jordan practiced — a lot.
Do you feel harried, stressed, and driven to distraction? It seems that almost everyone that I talk [...]
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Posted in SPURspectives, Uncategorized, branding, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, follower, fundraising, marketing, marketing budget, marketing innovation, one to one marketing, personalized marketing, social branding, social marketing, spur communications on Oct 27th, 2009
Personas defined by personality types form the basis of most market segmentation efforts. This has been the case since the late 1970s. In their defense, they are helpful for reaching a particular psychophic profile — when you need to show what I believe and how I look. However, the use of personas has sprawled into [...]
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Posted in Uncategorized on Apr 7th, 2009
Our last blog post prompted my friend Mark Van Baale to ask, “What happens when tribes belong to the same organization and don’t get along?” Ah yes, the dreaded silos of the corporate world. What should we call tribes within the tribe — subtribes? What should we call their dysfunctional behavior — subtribical behavior?
When we [...]
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