Posted in banking, branding, community, consumer engagement, consumer generated content, consumer perception, customer interaction, follower, investment, lifecycle, marketing, marketing budget, marketing innovation, network, social branding, social marketing, social media, transformation, Uncategorized on Jun 16th, 2010
The BP oil spill in the Gulf of Mexico is an unprecedented tragedy. The extent of damage to the ecosystem, economy and lives of countless people is staggering. But it has also been enlightening. Our always on connectivity, social networks and the instantaneous spread of news by citizen journalists has shown this crisis to be [...]
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Posted in branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, follower, marketing innovation, social branding, social marketing, social network, spur communications, SPURspectives on Nov 3rd, 2009
Did you ever notice how nature has a way of maintaining a level of balance? It’s really a beautiful thing. Dandelions are bad, right? Not so fast. They grow well in hard, unbalanced soil. They spread like wildfire. They have huge taproots that dig deep into impossibly dense earth. Over time they grow and die [...]
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Posted in branding, community, consumer behavior, customer engagement, customer interaction, follower, lifecycle, marketing, marketing budget, marketing innovation, network, spur communications, SPURspectives, Uncategorized on Oct 5th, 2009
I met with a client the other day that was doing everything right. They had a laser like focus on their market. They had effectively positioned themselves in a leadership role. Their marketing was personal, relevant, compelling, and even cost effective. They were getting great results and making lots of money. Their life was all [...]
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Posted in 1:1 Marketing, branding, community, consumer behavior, consumer engagement, consumer perception, CRM, customer engagement, customer interaction, customer relationship management, marketing, personalized marketing, spur communications, SPURspectives on Sep 3rd, 2009
I got an email the other day from a guy I know. He sells enterprise-level software for data analysis that’s used by marketers to study their customer data. It enables you to drill down in massive databases to glean all manner of insight about the behavior of your customers — very powerful stuff. I’ve talked [...]
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Posted in branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer relationship management, donor, donor engagement, follower, fundraising, leader, marketing, marketing innovation, network, social branding, social marketing, social media, social network, spur communications, SPURspectives, transformation, twitter, Uncategorized, web on Aug 31st, 2009
What’s on your birthday list? What do you really need? If you are anything like me, the answer is, not much, which probably explains my necktie collection. Like most Americans, I don’t really want for very much on Maslow’s Hierarchy of Needs. My needs, or our needs, are becoming more immaterial each day. Now our [...]
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I got to use my other extended warranty recently ‹ I’ve bought two in my life. I wrote about the Apple warranty in a previous post, this one is for my Sprint cell phone. Now don’t run to another post just because I said Sprint. Poor Sprint. My hometown telco, struggling to survive. I love [...]
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Posted in Uncategorized on Oct 22nd, 2008
I had a fairly unpleasant experience recently when my trusty iMac had a meltdown. This is never any fun. I’ve been around computers enough to have lived through a variety of disastrous experiences — all recoverable, but a pain nonetheless. The most recent episode got me thinking about how customer service can create brand erosion. [...]
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The Article: U.S. Rescue Fund Is Likely to Foster Bank Takeovers A recent flurry of posts on a banking blog that I watch raised some interesting questions for me regarding ‘the bailout’, ‘financial assistance plan,’ or whatever you want to call it today. The chatter centered on the notion that the money coming from the [...]
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