Posted in SPURspectives, Uncategorized, community, donor, donor engagement, economic recession, fundraising, kansas city, leader, lifecycle, marketing, marketing budget, network, non profit, nonprofit, spur communications on Feb 10th, 2010
Around the corner from my house is a lovely pre-Civil War era house, the Alexander Majors house. It’s a historic landmark in Kansas City. Alexander Majors helped open the west by leading the first wagon train from Westport (Kansas City) to Santa Fe and then made a fortune along the Santa Fe and California trails. [...]
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Posted in SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer perception, financial services, follower, imitation, investment, leader, lifecycle, marketing, marketing budget, marketing innovation, network, spur communications, transformation on Jan 27th, 2010
This is the tale of two banks. They both started at about the same time. One of them began as a remarkable idea and the other as a great way to make money. The remarkable bank spent a lot of time during their formation figuring out how to make a significant positive impact on their [...]
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Posted in SPURspectives, Uncategorized, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer relationship management, donor, donor engagement, follower, fundraising, leader, marketing, marketing innovation, network, social branding, social marketing, social media, social network, spur communications, transformation, twitter, web on Aug 31st, 2009
What’s on your birthday list? What do you really need? If you are anything like me, the answer is, not much, which probably explains my necktie collection. Like most Americans, I don’t really want for very much on Maslow’s Hierarchy of Needs. My needs, or our needs, are becoming more immaterial each day. Now our [...]
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