Posted in SPURspectives, follower, imitation, leader, lifecycle, marketing, marketing innovation, network, social network, transformation on Sep 7th, 2010
Book Review: Managing (Right) for the First Time by David C. Baker
Twitter version: Manage people? Buy this book now.
This is a first for Spurspectives, a book review. Those of you who know me are aware that I read a lot, so it may seem strange that this is the first book review that I’ve [...]
Posted in community, consumer engagement, customer engagement, donor engagement, follower, marketing, social network on Aug 17th, 2010
I just got back from a short vacation house boating with my fraternity brothers. Had you asked any one of us 30 years ago if we could envision ourselves as old, fat, bald guys who float around together in a doublewide on a barge, you would have gotten a lot of laughs. Yet, we are [...]
Posted in non profit, nonprofit on Mar 13th, 2009
The most valuable of all talents is that of never using two words when one will do.” - Thomas Jefferson
I’ve always loved this quote. When the mind that penned the Declaration of Independence has something to say about writing, I take note. This maxim is a great reminder that the best writing is precise and [...]
Posted in banking, branding, consumer engagement, consumer perception, customer engagement, customer interaction, financial services, individualized marketing, kansas city, marketing, personalized marketing, spur communications on Oct 29th, 2008
Have you heard from your bank lately? I mean other than a credit card offer or your monthly account statement? I haven’t heard from mine. I have a personal banker and a banker assigned to my corporate account. I know who they are and they know me. Yet, not a word — the quiet is [...]
Posted in branding, consumer engagement, consumer perception, customer engagement, customer interaction, kansas city, sprint on Oct 23rd, 2008
I got to use my other extended warranty recently ‹ I’ve bought two in my life. I wrote about the Apple warranty in a previous post, this one is for my Sprint cell phone. Now don’t run to another post just because I said Sprint. Poor Sprint. My hometown telco, struggling to survive. I love [...]
Posted in banking, branding, consumer engagement, consumer perception, financial services, investment, marketing on Oct 22nd, 2008
The Article: U.S. Rescue Fund Is Likely to Foster Bank Takeovers
A recent flurry of posts on a banking blog that I watch raised some interesting questions for me regarding ‘the bailout’, ‘financial assistance plan,’ or whatever you want to call it today. The chatter centered on the notion that the money coming from the bailout [...]
Posted in 1:1 Marketing, branding, consumer behavior, consumer engagement, customer engagement, customer interaction, individualized marketing, marketing, one to one marketing, personalized marketing, spur communications on Aug 1st, 2008
When marketers and advertisers talk about personalized or one to one marketing, a lot of questions arise as to why we would want to get that close to our customers. Let’s take a look at our daily communications.
We all have friends, co-workers, significant others, and acquaintances in our lives. Our communication style differs between each [...]
