Posted in community, consumer engagement, customer engagement, donor engagement, follower, marketing, social network on Aug 17th, 2010
I just got back from a short vacation house boating with my fraternity brothers. Had you asked any one of us 30 years ago if we could envision ourselves as old, fat, bald guys who float around together in a doublewide on a barge, you would have gotten a lot of laughs. Yet, we are [...]
Posted in branding, community, consumer generated content, follower, marketing, social media, social network, web on Jul 9th, 2010
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Posted in SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor, donor engagement, follower, fundraising, marketing, network, non profit, nonprofit, social branding, social marketing, social media, spur communications on Feb 18th, 2010
I had an epiphany the other day. Needless to say, that doesn’t happen to me very often. This one happened while I was attending a Habitat for Humanity build. If you are a regular reader of SPURspectives, you know that I work with Habitat fairly frequently. But this last time held a surprise. When I [...]
Posted in SPURspectives, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, donor engagement, leader, lifecycle, marketing, spur communications, transformation on Jan 13th, 2010
We all get stuck from time to time. The current economy isn’t helping matters. I think situational depression is a pretty big contributing factor that helps to make us stuck. Being stuck has a snowball effect — it starts down the hill and just builds. It can eventually be consuming. So, how do you stop [...]
Posted in SPURspectives, Uncategorized, branding, community, consumer engagement, consumer generated content, customer engagement, customer interaction, donor engagement, follower, marketing, marketing innovation, network, nonprofit, personalized marketing, social branding, social marketing, social media, social network, spur communications, twitter, web on Nov 19th, 2009
A friend of mine said that the other day. He was giving a presentation on social media at the time. I was floored when he made a statement that he felt Twitter was killing the English language. He went on to say that was why he refused to use it. I was stunned. My friend [...]
Posted in SPURspectives, Uncategorized, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor, donor engagement, follower, fundraising, leader, marketing, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network, spur communications on Oct 20th, 2009
One of Spur’s core tenets is that no two people are alike and marketing needs to address each individual’s needs. But we all have things in common, particularly within our generation. It’s the commonalities that make it possible to affordably reach individuals. Lately, we’re often asked how to connect with Millenials — the generation born [...]
Posted in SPURspectives, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, follower, front porch, lifecycle, marketing, marketing innovation, network, social branding, social marketing, social media, social network, spur communications, transformation, web on Oct 12th, 2009
My garage door opener broke. It reminded me of an earlier blog post I wrote about how neighborhoods shape social interaction and consequently social media. Without my door opener or my son, (who is away at college, that I previously forced to open the door for me, and mercilessly called him Stanley after the brand [...]
Posted in SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, follower, imitation, leader, lifecycle, marketing, marketing budget, marketing innovation, network, social branding, social marketing, social media, social network, spur communications, twitter, web on Sep 24th, 2009
I love scuba diving. For me, there is nothing more magical than gliding through a coral forest seeing all of the strange creatures with their exotic colors going about their daily routines. It amazes me how much the activity at a single dive location can change depending on the time of day or night. Just [...]
Posted in community, follower, hub and spoke, leader, pool, social media hub on Apr 17th, 2009
My previous effort on SPURspectives posted about creating a pool as the basic form of community affiliation — getting people to follow your organization’s online profile. The pool is an essential first step in building your community of followers, but it is also fragile. Your Tweeps, Peeps, or Posse can be prone to fickleness due [...]
Posted in SPURspectives, community, hub, pool, social media, web on Apr 15th, 2009
Pools, hubs, and webs. These are the three core forms that comprise social communities. Today SPURspectives looks at pools. This is the type of community most of us have in our businesses. Whether we are looking at communities of investors, philanthropists, or volunteers, in all likelihood they take the form of a pool. As you [...]
