Posted in banking, branding, community, customer engagement, marketing, network, social media, social network, tribes on Jun 15th, 2011
We’ve all heard the old saying, “Home is where the heart is.” We often love our homes. Some of us swell with hometown pride. I think it’s part of our tribal notion of identity - a coping mechanism that lets us say, “I’m alright.” Underneath it all is our ego. Yes, [...]
Posted in Uncategorized, community, donor, follower, fundraising, investment, non profit, nonprofit, social network on Oct 15th, 2010
Today is Blog Action Day. It’s an annual event held every October 15 that unites the world’s bloggers in posting about the same issue on the same day with the aim of sparking a global discussion and driving collective action. This year the issue being discussed is something very near and dear to [...]
Posted in community, donor, donor engagement, economic recession, front porch, fundraising, network, non profit, nonprofit, social network, transformation on Oct 4th, 2010
Today is World Habitat Day. Last week I wrote a post about Habitat’s international efforts here. Habitat for Humanity is also raising awareness of the need for improved shelter and highlighting Habitat’s priority in the United States, neighborhood revitalization. This theme echos the United Nations’ chosen theme for 2010 for events in the host city [...]
Posted in Uncategorized, community, donor, donor engagement, front porch, fundraising, investment on Sep 30th, 2010
Monday, October 4th is of World Habitat Day sponsored by Habitat for Humanity.
Habitat’s international World Habitat Day efforts will focus on the link between housing and health. One way that you can learn more about this is through the 2011 Shelter Report, which focuses on the need for more research on the connections between healthy [...]
Posted in community, consumer engagement, customer engagement, donor engagement, follower, marketing, social network on Aug 17th, 2010
I just got back from a short vacation house boating with my fraternity brothers. Had you asked any one of us 30 years ago if we could envision ourselves as old, fat, bald guys who float around together in a doublewide on a barge, you would have gotten a lot of laughs. Yet, we are [...]
Posted in branding, community, consumer generated content, follower, marketing, social media, social network, web on Jul 9th, 2010
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Posted in SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor, donor engagement, follower, fundraising, marketing, network, non profit, nonprofit, social branding, social marketing, social media, spur communications on Feb 18th, 2010
I had an epiphany the other day. Needless to say, that doesn’t happen to me very often. This one happened while I was attending a Habitat for Humanity build. If you are a regular reader of SPURspectives, you know that I work with Habitat fairly frequently. But this last time held a surprise. When I [...]
Posted in SPURspectives, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, donor engagement, leader, lifecycle, marketing, spur communications, transformation on Jan 13th, 2010
We all get stuck from time to time. The current economy isn’t helping matters. I think situational depression is a pretty big contributing factor that helps to make us stuck. Being stuck has a snowball effect — it starts down the hill and just builds. It can eventually be consuming. So, how do you stop [...]
Posted in SPURspectives, Uncategorized, branding, community, consumer engagement, consumer generated content, customer engagement, customer interaction, donor engagement, follower, marketing, marketing innovation, network, nonprofit, personalized marketing, social branding, social marketing, social media, social network, spur communications, twitter, web on Nov 19th, 2009
A friend of mine said that the other day. He was giving a presentation on social media at the time. I was floored when he made a statement that he felt Twitter was killing the English language. He went on to say that was why he refused to use it. I was stunned. My friend [...]
Posted in SPURspectives, Uncategorized, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor, donor engagement, follower, fundraising, leader, marketing, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network, spur communications on Oct 20th, 2009
One of Spur’s core tenets is that no two people are alike and marketing needs to address each individual’s needs. But we all have things in common, particularly within our generation. It’s the commonalities that make it possible to affordably reach individuals. Lately, we’re often asked how to connect with Millenials — the generation born [...]
