Posted in SPURspectives, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, follower, front porch, lifecycle, marketing, marketing innovation, network, social branding, social marketing, social media, social network, spur communications, transformation, web on Oct 12th, 2009
My garage door opener broke. It reminded me of an earlier blog post I wrote about how neighborhoods shape social interaction and consequently social media. Without my door opener or my son, (who is away at college, that I previously forced to open the door for me, and mercilessly called him Stanley after the brand [...]
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Posted in SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, follower, imitation, leader, lifecycle, marketing, marketing budget, marketing innovation, network, social branding, social marketing, social media, social network, spur communications, twitter, web on Sep 24th, 2009
I love scuba diving. For me, there is nothing more magical than gliding through a coral forest seeing all of the strange creatures with their exotic colors going about their daily routines. It amazes me how much the activity at a single dive location can change depending on the time of day or night. Just [...]
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My previous effort on SPURspectives posted about creating a pool as the basic form of community affiliation — getting people to follow your organization’s online profile. The pool is an essential first step in building your community of followers, but it is also fragile. Your Tweeps, Peeps, or Posse can be prone to fickleness due [...]
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Pools, hubs, and webs. These are the three core forms that comprise social communities. Today SPURspectives looks at pools. This is the type of community most of us have in our businesses. Whether we are looking at communities of investors, philanthropists, or volunteers, in all likelihood they take the form of a pool. As you [...]
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Posted in community, hub, network, social media, spoke on Apr 14th, 2009
These days client meetings often begin with an executive telling me, “We need to get in on social media. We have to build our community.” I respond by asking them to tell me about their community. What I’ve found is we all struggle to describe the core structure of communities and how members are supposed [...]
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