Posted in banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, donor engagement, leader, marketing, marketing innovation, social branding, social marketing, social media, social network on Mar 15th, 2010
It was a big weekend for college basketball. All of the conference championships were in full swing. Everyone was glued to the T.V. watching their favorite team battling for wins. Time and again we got to see players and fans elated by the thrill of victory — arms raised, grinning, filled with pure joy in [...]
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Posted in SPURspectives, Uncategorized, branding, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, imitation, marketing innovation, social marketing, social media, spur communications, transformation on Dec 15th, 2009
I love brand strategy. There’s nothing that I find more fulfilling than the process of developing positive perceptions. It’s fun to be called in to wade through the morass of product and service attributes, history, competition, and market conditions to try to figure out how to generate positive change. The puzzles are almost always unique [...]
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Posted in SPURspectives, Uncategorized, community, consumer behavior, consumer perception, customer engagement, customer interaction, follower, leader, marketing, parable of tribes, social marketing, social network, spur communications on Oct 22nd, 2009
Have you heard the snickers about the supposed new civility that’s emerged recently? It’s been in the headlines coming out of Washington referring to the ratcheted up rhetoric, accusations, and shouting. It’s been in the sports pages with coaches punching coaches and basketball teams fighting with football teams. It’s become a daily event on talk [...]
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