Brand Conflicts — A Lesson In Physics
Posted in SPURspectives, Uncategorized, branding, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, imitation, marketing innovation, social marketing, social media, spur communications, transformation on Dec 15th, 2009
I love brand strategy. There’s nothing that I find more fulfilling than the process of developing positive perceptions. It’s fun to be called in to wade through the morass of product and service attributes, history, competition, and market conditions to try to figure out how to generate positive change. The puzzles are almost always unique [...]
