Posted in SPURspectives, Uncategorized, branding, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, imitation, marketing innovation, social marketing, social media, spur communications, transformation on Dec 15th, 2009
I love brand strategy. There’s nothing that I find more fulfilling than the process of developing positive perceptions. It’s fun to be called in to wade through the morass of product and service attributes, history, competition, and market conditions to try to figure out how to generate positive change. The puzzles are almost always unique [...]
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Posted in SPURspectives, community, consumer behavior, consumer perception, customer interaction, leader, lifecycle, marketing, network, spur communications, transformation on Sep 17th, 2009
What keeps you up at night worrying about your business or job? Would you like to put an end to it? Here’s an exercise from Patti Digh’s book life is a verb that may help you. Write a list of everything that comes to mind — every fear that you have about your work. Now [...]
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Posted in SPURspectives, branding, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, follower, imitation, leader, marketing, marketing innovation, non profit, nonprofit, social branding, social marketing, social media, spur communications, transformation on Sep 1st, 2009
Mom was wrong. Conflict is good. No, I‚m not giving you permission to hit your sister. We‚re talking about your brand. Conflict is the essential element in creating a compelling story about your brand. Without conflict, your brand is listless, drifting in a sea of mediocrity. Without conflict you lack focus. You can pay attention [...]
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