Thoughts on the intersection of social media and 1:1 marketing
Posted in community, consumer perception, customer engagement, customer interaction, follower, marketing, Uncategorized, web on Jun 26th, 2010
To the drone of vuvuzelas the US National Team’s World Cup drama came to an end this last weekend with Ghana winning 2-1 in overtime. It’s bittersweet. I’m sad that it’s over for the US, but happy that we did so well. The question that remains is, will the vuvuzela infiltrate US soccer the way [...]
Posted in community, lifecycle, marketing, marketing innovation, social marketing, transformation on Jun 22nd, 2010
I have a routine. Most people do. We tend to make habits of the simple chores that we need to do each day so that we can concentrate on the big exciting stuff. The problem is that several routines become a pattern and a pattern becomes a rut when it’s allowed to grow. Pretty soon [...]
Posted in consumer behavior, consumer engagement, consumer generated content, consumer perception, network, non profit, nonprofit, social network, transformation on May 4th, 2010
Last Saturday I led a group of volunteers providing an art therapy project for the kids at Marillac, a Kansas City hospital and school providing for the special educational needs of boys and girls with learning disabilities. I had absolutely no idea what I was doing. I have no experience with art therapy or special [...]
Posted in marketing, marketing innovation, social network, SPURspectives, transformation on Apr 28th, 2010
I’ve written several posts about play and gaming as a central component of the creative process, things that are all innately human. I recently saw this related video embedded below of a TED talk by Dr. Stuart Brown from the National Institute for Play (yes, there is such a place). Dr. Brown is a pioneer [...]
Posted in branding, consumer generated content, consumer perception, imitation, marketing, marketing innovation, transformation on Apr 20th, 2010
“I’m not creative.” “I can’t draw.” “I’m not artistic.” If I got paid every time I hear this I could stop building my lottery ticket origami collection. It makes me sad when people say these things. It makes me sad because it is not true and their beliefs rob them of their innate ability to [...]
