Posted in banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, CRM, customer engagement, customer interaction, customer relationship management, financial services, follower, marketing, marketing budget, marketing innovation, network, social branding, social marketing, social media, social network, spur communications, SPURspectives, transformation, web on Jan 25th, 2010
Have you ever been so delighted with something that you called the provider’s call center to tell them? Yeah, I haven’t either. Have you ever called for help because you’re having a problem? I think we all have and it usually isn’t pretty. Working in a call center is a tough job. Lots of companies [...]
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Posted in banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, CRM, customer engagement, customer interaction, customer relationship management, financial services, follower, individualized marketing, investment, leader, lifecycle, marketing, marketing budget, marketing innovation, network, one to one marketing, personalized marketing, social branding, social marketing, social media, social network, spur communications, SPURspectives, transformation, twitter on Sep 23rd, 2009
The financial sector is great with numbers. They collect more data than you can imagine. At Spur, we use it to customize communications for investors. Since no two investors are alike, we use what we know about them to create communications that are specific to their individual needs. We slice and dice market data for [...]
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Posted in 1:1 Marketing, branding, community, consumer behavior, consumer engagement, consumer perception, CRM, customer engagement, customer interaction, customer relationship management, marketing, personalized marketing, spur communications, SPURspectives on Sep 3rd, 2009
I got an email the other day from a guy I know. He sells enterprise-level software for data analysis that’s used by marketers to study their customer data. It enables you to drill down in massive databases to glean all manner of insight about the behavior of your customers — very powerful stuff. I’ve talked [...]
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Posted in 1:1 Marketing, branding, consumer engagement, CRM, customer engagement, customer interaction, customer relationship management, financial services, individualized marketing, one to one marketing, personalized marketing on Aug 25th, 2008
It’s mainstream now! In this morning’s AdAge article, “More Marketers Want to Get to Know You: CRM Surges as Brands Demand Measurable Results,” authors Michael Bush and Rupal Parekh have brought one to one marketing to the eyes of everyone who peruses AdAge.com every morning. As we’ve mentioned several times on this blog, the future [...]
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