Posted in CRM, SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, financial services, follower, marketing, marketing budget, marketing innovation, network, social branding, social marketing, social media, social network, spur communications, transformation, web on Jan 25th, 2010
Have you ever been so delighted with something that you called the provider’s call center to tell them? Yeah, I haven’t either. Have you ever called for help because you’re having a problem? I think we all have and it usually isn’t pretty. Working in a call center is a tough job. Lots of companies [...]
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Posted in SPURspectives, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, donor engagement, follower, leader, marketing, marketing innovation, network, social marketing, social media, social media hub, social network, spur communications, twitter, web on Jan 5th, 2010
“We can’t use social media. Someone might say something bad about us.” — Anonymous Executive
If I had a quarter for every time I’ve heard that objection, I’d never fear a parking meter again. It makes me crazy — executives who desperately want their staff to talk to customers and prospects but refuse to use social [...]
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The Article: U.S. Rescue Fund Is Likely to Foster Bank Takeovers
A recent flurry of posts on a banking blog that I watch raised some interesting questions for me regarding ‘the bailout’, ‘financial assistance plan,’ or whatever you want to call it today. The chatter centered on the notion that the money coming from the bailout [...]
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