Build Your Competitive Advantage through Customer Engagement
Posted in 1:1 Marketing, consumer behavior, consumer engagement, customer engagement, customer interaction, individualized marketing, marketing, one to one marketing on Sep 3rd, 2008
Spur spends a lot of time talking to our customers about their market differentiators or competitive advantage and how to engage customers on an individual level. In a great post on Seth Godin’s blog called, “Your Competitive Advantage,” he talks about how competitive advantage is created and how we view it to make choices. As [...]
