Posted in 1:1 Marketing, donor, non profit, nonprofit, one to one marketing, personalized marketing on Mar 11th, 2009
Just like you need the right person in your organization to be the point person for your social media efforts, you also need to put the right person in charge of your most valuable asset: your data.
In 8 Tips to Strengthen Your Database to Help Build a Stronger Donor Base, Amber Marks outlines some great [...]
Posted in donor, donor engagement, non profit, nonprofit on Mar 3rd, 2009
For nonprofits, using variable data in marketing efforts is nothing new. We’re accustomed to sending solicitations using the prospect or donor’s name and address. But that’s just the beginning. Once you’ve reached a donor, you have the perfect opportunity to begin a two-way dialogue that develops a long-term, hopefully lifetime relationship. Once someone makes [...]
Posted in 1:1 Marketing, donor, donor engagement, marketing, non profit, nonprofit, one to one marketing, personalized marketing on Feb 27th, 2009
It’s easy to put discussions about data collection on the back burner. You have what you need to do mass mailings and thank you letters and name badges for events. You’re getting by, data-wise. Your development people have a lot of knowledge in their files (and their brains) that you can rely on. Day to [...]
