Posted in community, lifecycle, marketing, marketing innovation, social marketing, transformation on Jun 22nd, 2010
I have a routine. Most people do. We tend to make habits of the simple chores that we need to do each day so that we can concentrate on the big exciting stuff. The problem is that several routines become a pattern and a pattern becomes a rut when it’s allowed to grow. Pretty soon [...]
Posted in branding, consumer generated content, consumer perception, imitation, marketing, marketing innovation, transformation on Apr 20th, 2010
“I’m not creative.”
“I can’t draw.”
“I’m not artistic.”
If I got paid every time I hear this I could stop building my lottery ticket origami collection. It makes me sad when people say these things. It makes me sad because it is not true and their beliefs rob them of their innate ability to express themselves and [...]
Posted in SPURspectives, Uncategorized, branding, community, customer engagement, customer interaction, follower, lifecycle, marketing, marketing innovation, network, social branding, social marketing, spur communications, web on Nov 10th, 2009
I’ve been seeing a lot of portfolios lately. The downturn in the economy has created an unfortunate upturn in the number of folks looking for work. My wife and I were talking the other day about all the portfolios we’d seen and came up with this list of tips that might help in your job [...]
Posted in SPURspectives, Uncategorized, follower, imitation, investment, kansas city, leader, lifecycle, marketing, network, non profit, nonprofit, parable of tribes, social media, social network, spur communications, transformation, twitter, web on Oct 29th, 2009
I used to teach. I was on the design faculty at The Ohio State University. It’s a wonderful way to live and I’m very glad that I had the opportunity to do so. The kids are fantastic and it’s great fun to help them learn and explore their creative intelligence. The role I most enjoyed [...]
