If your donors aren’t ready to give, why are you asking?
Posted in donor, fundraising, non profit on Feb 26th, 2009
Many nonprofits are losing out on the opportunity to increase both donations and loyalty because they approach their donor base as a monolith: they treat everyone the same and then wonder why they don’t get better results.
You can debate the mailing date of your annual fundraising letter until your faces turn blue, but trying [...]
