Doing more with data: talk to donors “where they are”
Posted in donor, donor engagement, non profit, nonprofit on Mar 3rd, 2009
For nonprofits, using variable data in marketing efforts is nothing new. We’re accustomed to sending solicitations using the prospect or donor’s name and address. But that’s just the beginning. Once you’ve reached a donor, you have the perfect opportunity to begin a two-way dialogue that develops a long-term, hopefully lifetime relationship. Once someone makes [...]
