How Focus Groups Can Provide Real Focus
Posted in SPURspectives, Uncategorized, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, imitation, investment, marketing, marketing budget, spur communications on Nov 4th, 2009
Focus groups are a personal peeve of mine. If I were prone to extremes, I would call focus groups the most abused research method in all of marketing. It’s sad, because focus groups can be a really great way to gather information. But, most of the time they are horribly misused as a testing tool.
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