Posted in SPURspectives, Uncategorized, branding, community, consumer behavior, customer engagement, customer interaction, follower, lifecycle, marketing, marketing budget, marketing innovation, network, spur communications on Oct 5th, 2009
I met with a client the other day that was doing everything right. They had a laser like focus on their market. They had effectively positioned themselves in a leadership role. Their marketing was personal, relevant, compelling, and even cost effective. They were getting great results and making lots of money. Their life was all [...]
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Posted in SPURspectives, Uncategorized, branding, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, follower, imitation, leader, marketing, network, social branding, social marketing, social media, spur communications, transformation, web on Oct 1st, 2009
“The view never improves unless you’re the lead dog” - anonymous
Did you ever take an introductory marketing class? I can still hear the professor harrumphing from the front of the class about the three fundamentals of market differentiation — the three P’s: price, product, and performance. Harrumph, indeed. Apparently some folks weren’t awake during [...]
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Posted in SPURspectives, Uncategorized, branding, consumer engagement, consumer perception, customer interaction, donor engagement, leader, marketing innovation, spur communications, transformation on Sep 30th, 2009
Do you remember making something in art class — maybe a clay pot? Even though it probably wasn’t very good as a piece of art, it was all yours and that made it cool. Do you remember how your mind was flowing while you were working on your masterpiece? It was different from how you [...]
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Posted in SPURspectives, branding, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, follower, imitation, leader, marketing, marketing innovation, non profit, nonprofit, social branding, social marketing, social media, spur communications, transformation on Sep 1st, 2009
Mom was wrong. Conflict is good. No, I‚m not giving you permission to hit your sister. We‚re talking about your brand. Conflict is the essential element in creating a compelling story about your brand. Without conflict, your brand is listless, drifting in a sea of mediocrity. Without conflict you lack focus. You can pay attention [...]
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