The Fallacy of Brand Standards and Cookbooks
Posted in branding, imitation, marketing, marketing innovation on Jul 20th, 2010
Quite often Spur Communications is asked to develop brand standards for our clients. The rest of the time we work with the brand standards that the client provides. Either way it’s great. It’s important to clearly define your brand and make sure everyone involved in the brand expression is on the same page. But every [...]
