Posted in community, consumer behavior, consumer engagement, consumer generated content, consumer perception, follower, hub, hub and spoke, hubs, imitation, leader, marketing, marketing innovation, network, social marketing, social media, social media hub, social network, spur communications, SPURspectives, twitter, web on Aug 19th, 2009
My previous post proposed the idea that social media could be used to foster innovation within your company. So how should you go about doing such a thing? Most people look to the tools first. Social media tools are new and exciting. The people who use them are often seen as innovators. However, you’re better [...]
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Posted in community, consumer engagement, consumer generated content, customer engagement, customer interaction, donor engagement, follower, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network, SPURspectives, twitter on Aug 17th, 2009
What would you do if you suddenly learned that social media could make your business radically more innovative and competitive? The two most popular, and also polar, schools of thought on social media are that it’s the best thing since sliced bread and it’s the biggest waste of time on earth. But very few folks [...]
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Posted in community, donor, donor engagement, follower, fundraising, investment, leader, marketing, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network, spur communications, SPURspectives, Uncategorized, web on Aug 13th, 2009
Guest Post! Originally published at PopTech by the amazing and talented Janette Crawford, author of the ethical fashion blog Fashion Loves People. Janette also does communications for her husband’s site, the fabulous Storenvy. All for Good Since President Obama’s candidacy, he has challenged Americans to engage more widely in service. Inspired by his expression of [...]
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Posted in 1:1 Marketing, consumer engagement, customer engagement, customer interaction, financial services, individualized marketing, marketing innovation, one to one marketing, social branding, social media on Aug 22nd, 2008
We’re all feeling it. The recession, coupled with the slow summer sales are leaving us all with questions floating around in our head. But what can we do to combat these times? In his recent blog post, “What Do You Do When Old Media Vehicles Are Losing Effectiveness And New Media Vehicles Are Not Proven [...]
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