Posted in Progressive, consumer engagement, customer engagement, insurance, marketing, social branding, social media on Nov 11th, 2008
I was recently renewing my car insurance and found a lovely surprise online. I’ve been with Progressive for years and have always had a great experience with them. So when I went online to renew, being a marketing guy, I was greatly surprised to see all the “Social Media” components they had on their site. [...]
Posted in 1:1 Marketing, branding, consumer behavior, consumer engagement, customer engagement, financial services, individualized marketing, insurance, investment, one to one marketing on Aug 1st, 2008
I have recently come across an article on the “Insurance and Technology ” website that I invite you to read. It’s called “Insurance Industry Leaders Discuss The Opportunity Of Web 2.0 ” by Peggy Bresnick Kendler.
My favorite highlight from the article…
When asked…“What are the Reasons for a lack of interest in Web 2.0 in certain [...]
