Frequent readers of SPURspectives know that I often write about issues related to investment or philanthropy — two seemingly disparate, yet related subjects. Spur Communications contends that investing and philanthropy are related from a marketing standpoint by sharing similar psychological motivators. Inspiring someone to invest in ensuring they have a better future is a short [...]
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Posted in banking, community, consumer behavior, donor, economic recession, financial services, investment, kansas city, marketing, network, social network, transformation on May 12th, 2010
To say that the recession has had a negative impact on retirement savings is a serious understatement. Rather than debate the legality, morality or responsibility to shareholders and other arguments related to the cause of the problem, I would like to open a conversation about how to fix the destruction. A lot of people are [...]
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Posted in 1:1 Marketing, CRM, SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, financial services, follower, individualized marketing, insurance, investment, leader, marketing, marketing budget, marketing innovation, network, one to one marketing, personalized marketing, social branding, social marketing, social media, social network, spur communications, twitter, web on Jan 19th, 2010
You’ve seen the look — the patronizing nod when you suggest using social media in your marketing mix. You know what they are thinking. Where’s the tangible benefit? We use accepted financial measures; sales, margins, profit, and return on assets (ROA). Rather than turn with your tail between your legs, tell what you can deliver [...]
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Posted in banking, consumer behavior, consumer engagement, consumer perception, customer engagement, donor, donor engagement, financial services, fundraising, investment, lifecycle, marketing, non profit, nonprofit on May 26th, 2009
Isn’t it odd how we don’t always pay much attention to the things we really value? Take investing and philanthropy for instance. These are two of the most expensive things that we’ll do in our lives. Yet, most of us are willing to be passive and cede responsibility to strangers. For some reason, we are [...]
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