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Tag Archive 'leadership'

Why Your Brand Needs To Lead

Posted in SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, follower, fundraising, investment, leader, marketing, marketing budget, marketing innovation, non profit, nonprofit, spur communications, transformation on Dec 29th, 2009

How do you choose one brand over another? It’s a complicated question. Do you always buy the leading brand? Businesses spend a fortune trying to convince us that they are the one to buy, but there is only one leader in each category. Does the leader really have an advantage? Yes, sometimes.
Spur Communications’ blog SpurSpectives [...]

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The Value of Storytelling in Business – Why the Arts Matter

Posted in SPURspectives, Uncategorized, consumer generated content, consumer perception, customer engagement, customer interaction, donor engagement, follower, fundraising, imitation, individualized marketing, leader, marketing, marketing innovation, social branding, social marketing, social media, social network, spur communications, twitter on Jul 29th, 2009

Do you remember the last five presentations that you sat through? Did any of them include a Power Point deck filled with bullet points? Can you talk about them individually to any degree of detail? I can’t.
What I do remember are the really great presentations that I’ve seen — the one’s that captured my [...]

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