Balancing Loyalty and Brand with Profitability
Posted in SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, follower, marketing innovation, social branding, social marketing, social network, spur communications on Nov 3rd, 2009
Did you ever notice how nature has a way of maintaining a level of balance? It’s really a beautiful thing. Dandelions are bad, right? Not so fast. They grow well in hard, unbalanced soil. They spread like wildfire. They have huge taproots that dig deep into impossibly dense earth. Over time they grow and die [...]
