Why Your Brand Needs To Lead
Posted in SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, follower, fundraising, investment, leader, marketing, marketing budget, marketing innovation, non profit, nonprofit, spur communications, transformation on Dec 29th, 2009
How do you choose one brand over another? It’s a complicated question. Do you always buy the leading brand? Businesses spend a fortune trying to convince us that they are the one to buy, but there is only one leader in each category. Does the leader really have an advantage? Yes, sometimes.
Spur Communications’ blog SpurSpectives [...]
