Is the 80/20 Rule Eating Your Lunch?
Posted in marketing, marketing budget on Nov 6th, 2008
A few posts ago I mentioned an article about the value of marketing in a downturn. http://www.gtms-inc.com/tip_marketingrecession.htm This week I found a chart from a small study done by MarketingSherpa. The survey asked a very simple question regarding changes to the budgets of marketers as a result of the downturn. Believe it or not, in [...]
