Core Messaging: Guidelines for getting it right
Posted in branding, consumer engagement, customer engagement, donor, fundraising, non profit, social media on Feb 11th, 2009
Many nonprofits struggle with developing core messages. On one hand, there’s a tendency toward the overly general. This results in generic messages that could apply to any organization: “Our targeted programs make a lasting difference in our community.”
On the other hand, there’s a troubling inclination to cram every message full of jargon and buzzwords. These [...]
