How a Mission Statement Can Kill Your Organization
Posted in SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer perception, financial services, follower, imitation, investment, leader, lifecycle, marketing, marketing budget, marketing innovation, network, spur communications, transformation on Jan 27th, 2010
This is the tale of two banks. They both started at about the same time. One of them began as a remarkable idea and the other as a great way to make money. The remarkable bank spent a lot of time during their formation figuring out how to make a significant positive impact on their [...]
