Posted in community, consumer behavior, consumer engagement, customer engagement, customer interaction, donor engagement, follower, leader, marketing, marketing innovation, social marketing on Jun 20th, 2010
There are three big questions that drive a lot of human behavior — what, how and why. Finding answers to them is key to most of your personal and business life. Since much of the world outside of the U.S. understands soccer to be a metaphor for life, I thought I would look at these [...]
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Posted in SPURspectives, branding, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, follower, individualized marketing, marketing, network, one to one marketing, personalized marketing, social marketing, social network, spur communications on Jan 26th, 2010
The Winter Olympics will take place in Vancouver, Canada from February 12th through 28th. I love the Olympics. I truly enjoy the range of sports and all of the amateur athletes gathered together to represent each country’s best. It’s invigorating, motivating and I believe has a lot to teach us about business and life. So, [...]
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