Posted in donor, hubs, non profit, pools, social media, social network, spoke, web on Apr 20th, 2009
This SPURspectives post is part 4 of a series we’ve written on the various forms of social networks. The position that we’ve put forth is there are at least 3 forms in which social networks exist — pools, hub & spoke, and webs. We also think social networks can transform from one form to the [...]
Posted in 1:1 Marketing, CRM, customer engagement, customer interaction, donor, donor engagement, nonprofit on Mar 5th, 2009
Saying thanks is always welcome and often overlooked. You don’t thank your Aunt Betty for her “generous contribution to your wardrobe.” You thank her for the beautiful cashmere sweater. You say why you love it. You tell her where you wore it and how many compliments you got. You might even send a picture. [...]
Posted in donor, donor engagement, non profit, nonprofit on Mar 3rd, 2009
For nonprofits, using variable data in marketing efforts is nothing new. We’re accustomed to sending solicitations using the prospect or donor’s name and address. But that’s just the beginning. Once you’ve reached a donor, you have the perfect opportunity to begin a two-way dialogue that develops a long-term, hopefully lifetime relationship. Once someone makes [...]
Posted in donor, economic recession, fundraising, marketing, non profit, social media on Feb 16th, 2009
Given the current economic situation, it’s more important than ever that nonprofits demonstrate their value through stories that show quantitative and qualitative community impact.
Just saying your nonprofit “makes a difference” is no longer enough to motivate many donors, and feel-good stories won’t save you from budget cuts.
The bottom line: While pathos is a powerful tool, [...]
Posted in branding, consumer engagement, customer engagement, donor, fundraising, non profit, social media on Feb 11th, 2009
Many nonprofits struggle with developing core messages. On one hand, there’s a tendency toward the overly general. This results in generic messages that could apply to any organization: “Our targeted programs make a lasting difference in our community.”
On the other hand, there’s a troubling inclination to cram every message full of jargon and buzzwords. These [...]
Posted in donor, fundraising, marketing, non profit, social marketing, social media, twitter on Jan 15th, 2009
A few high-performing nonprofits across the nation are embracing social media and tapping into its power to further their missions. They are using social media tools to connect with the communities they serve. They are attracting donations, volunteers, media coverage, and employees.
However, the majority of nonprofits seem to be taking a “wait and see” attitude [...]
