Posted in donor, donor engagement, economic recession, fundraising, investment, lifecycle, marketing, marketing budget, non profit, nonprofit on Aug 3rd, 2010
While meeting with a client the other day the conversation turned to their growth plans. The client softly explained that their growth plans were pretty conservative considering the economy and how much their board of directors enjoyed their dividend checks. We both chuckled knowing that growth needs to be funded by profit and would cut [...]
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Over the last several years the economy has taken an alarming toll on the community benefit sector. For many organizations and foundations income is down 20% to 40% and sometimes more. No business can contract that much without suffering tremendous pain. While the markets have shown signs of rebounding over the last several weeks, other [...]
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Posted in banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, financial services, follower, marketing, marketing budget, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network, twitter, web on Mar 16th, 2010
A few weeks ago I wrote a series of posts that explored using nonprofit planning tools as a new lens for examining the financial services sector. This post is about a firm that did just that. The Bendigo and Adelaide Bank in Australia has created an online social community site for their customers and everyone [...]
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Posted in CRM, SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, financial services, follower, marketing, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network, spur communications, twitter, web on Mar 3rd, 2010
Part 3 of 3 — This week SPURspectives is examining the new opportunity opening up in the securities sector as a result of changes in the FINRA guidance regarding social media use. Social media is taking off and FINRA has said you are now free to move about the cabin. In this three part series [...]
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Posted in CRM, SPURspectives, Uncategorized, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, financial services, follower, investment, marketing, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network, spur communications, twitter, web on Mar 2nd, 2010
Part 2 of 3 — Yesterday’s post looked at the first two principles from Hildy Gottlieb’s book, The Pollyanna Principles, in light of how they might be applied to the securities sector’s opportunity with social media. Today SPURspectives is covering a few more of the principles and how they address some of the biggest objections [...]
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Posted in CRM, SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, financial services, investment, marketing, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network, spur communications, twitter, web on Mar 1st, 2010
Part 1 of 3 — The securities business is now free to participate in social media, thanks to the new FINRA guidelines. This should have a significant impact on the investment community interacts with customers. Needless to say, the financial sector is late to the social media party, but there are advantages to arriving late. [...]
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Posted in branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor, donor engagement, fundraising, investment, marketing, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media on Oct 19th, 2009
Don’t you love it when everything just clicks — when it all goes according to plan? It’s an awesome feeling to have that happen. On the flip side, it’s a real pain when you are sure you’re doing everything right and it’s still not working. That’s maddening.
I believe that’s one of the reasons why start-up [...]
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Posted in 1:1 Marketing, CRM, SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, fundraising, individualized marketing, investment, lifecycle, marketing, marketing innovation, network, non profit, nonprofit, one to one marketing, personalized marketing, social branding, social marketing, social media, social network, spur communications on Sep 14th, 2009
Aren’t annual reports beautiful documents? They’re the top of the food chain among printed business documents — lush, rich, and elegant. I recently saw one from a community benefit organization that had been entered in a design competition. It was gorgeous. It had beautiful paper, fantastic photography, the finest printing, and truly exceptional graphic design. [...]
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Posted in SPURspectives, community, donor, donor engagement, follower, fundraising, leader, lifecycle, marketing, marketing budget, marketing innovation, network, non profit, nonprofit, social network, spur communications on Aug 24th, 2009
There isn’t any one reason that so many community benefit organizations struggle to make ends meet, but there is one reason that I see most frequently. It has to do with the balance or imbalance of profit and growth within the business. What’s that you say? Profit? Business? Aren’t we talking about community benefit organizations [...]
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Posted in SPURspectives, banking, community, consumer behavior, consumer perception, customer engagement, customer interaction, donor, donor engagement, economic recession, financial services, fundraising, investment, lifecycle, marketing, marketing budget, marketing innovation, non profit, nonprofit, social marketing, social media, social network, spur communications on Jul 8th, 2009
My wife and I are about to become empty nesters. I know, this is a professional blog about marketing issues. Hang with me for a moment. So, yes, our only child is about to fly away to college. We got our first taste over the last month as my son was away being a camp [...]
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