Posted in branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor, donor engagement, fundraising, investment, marketing, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media on Oct 19th, 2009
Don’t you love it when everything just clicks — when it all goes according to plan? It’s an awesome feeling to have that happen. On the flip side, it’s a real pain when you are sure you’re doing everything right and it’s still not working. That’s maddening.
I believe that’s one of the reasons why start-up [...]
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Posted in 1:1 Marketing, CRM, SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, fundraising, individualized marketing, investment, lifecycle, marketing, marketing innovation, network, non profit, nonprofit, one to one marketing, personalized marketing, social branding, social marketing, social media, social network, spur communications on Sep 14th, 2009
Aren’t annual reports beautiful documents? They’re the top of the food chain among printed business documents — lush, rich, and elegant. I recently saw one from a community benefit organization that had been entered in a design competition. It was gorgeous. It had beautiful paper, fantastic photography, the finest printing, and truly exceptional graphic design. [...]
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Posted in SPURspectives, community, donor, donor engagement, follower, fundraising, leader, lifecycle, marketing, marketing budget, marketing innovation, network, non profit, nonprofit, social network, spur communications on Aug 24th, 2009
There isn’t any one reason that so many community benefit organizations struggle to make ends meet, but there is one reason that I see most frequently. It has to do with the balance or imbalance of profit and growth within the business. What’s that you say? Profit? Business? Aren’t we talking about community benefit organizations [...]
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Posted in SPURspectives, banking, community, consumer behavior, consumer perception, customer engagement, customer interaction, donor, donor engagement, economic recession, financial services, fundraising, investment, lifecycle, marketing, marketing budget, marketing innovation, non profit, nonprofit, social marketing, social media, social network, spur communications on Jul 8th, 2009
My wife and I are about to become empty nesters. I know, this is a professional blog about marketing issues. Hang with me for a moment. So, yes, our only child is about to fly away to college. We got our first taste over the last month as my son was away being a camp [...]
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Posted in banking, consumer behavior, consumer engagement, consumer perception, customer engagement, donor, donor engagement, financial services, fundraising, investment, lifecycle, marketing, non profit, nonprofit on May 26th, 2009
Isn’t it odd how we don’t always pay much attention to the things we really value? Take investing and philanthropy for instance. These are two of the most expensive things that we’ll do in our lives. Yet, most of us are willing to be passive and cede responsibility to strangers. For some reason, we are [...]
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Posted in 1:1 Marketing, CRM, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, follower, fundraising, hub, hub and spoke, hubs, imitation, individualized marketing, kansas city, lifecycle, marketing, marketing innovation, network, non profit, nonprofit, one to one marketing, personalized marketing, pool, pools, social branding, social marketing, social media, social media hub, social network, spoke, spur communications, transformation, tribes, twitter, web on Apr 28th, 2009
Did you ever build a tree house? How about a fort, or a clubhouse? You know what I’m talking about. As children we’d gang together on a mission to build a place of our own a refuge, a place where we made the rules. It was something we’d cobble together from scraps of wood and [...]
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Last time on SPURspectives, we looked at the importance of tracking behavioral data in helping you assess where your donors are on the “fundraising food chain” and develop a donor taxonomy specific to your organization.
To extend the metaphor a bit further, there’s also great value in understanding your donors’ philanthropic “ecosystems” - the bigger picture [...]
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Posted in donor, donor engagement on Mar 25th, 2009
Good data about your donors can help you develop a “donor taxonomy” specific to your organization - a classification scheme that will help you customize each donor’s experience and give you powerful insights into your base.
When your nonprofit is determining the kind of data you need about your donors to engage in 1:1 marketing [...]
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“The online giving channel must be an integrated part of an entire direct marketing program because although offline donors do not generally migrate to online giving, online donors do migrate to offline channels in large numbers. In addition, online donors tend to downgrade when they move offline, further evidence that online donors are not [...]
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When people decide to make a charitable donation, they go through a process. Even a small gift can involve quite a bit of internal debate about where else the donation could do the most good - or, especially in today’s economy, about whether to make a donation at all.
The point is this: giving isn’t [...]
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