Posted in non profit, nonprofit, social branding, social marketing, social media on Mar 24th, 2009
It’s easy to look at the expanding universe of social media tools and wonder “What can these tools do for my nonprofit? How are we supposed to use them? How does all this apply to what we do?” - and then throw your hands up in confusion or frustration.
The truth is social media is [...]
Posted in non profit, nonprofit on Mar 13th, 2009
The most valuable of all talents is that of never using two words when one will do.” - Thomas Jefferson
I’ve always loved this quote. When the mind that penned the Declaration of Independence has something to say about writing, I take note. This maxim is a great reminder that the best writing is precise and [...]
Posted in 1:1 Marketing, donor, donor engagement, marketing, non profit, nonprofit, one to one marketing, personalized marketing on Feb 27th, 2009
It’s easy to put discussions about data collection on the back burner. You have what you need to do mass mailings and thank you letters and name badges for events. You’re getting by, data-wise. Your development people have a lot of knowledge in their files (and their brains) that you can rely on. Day to [...]
Posted in donor, fundraising, non profit on Feb 26th, 2009
Many nonprofits are losing out on the opportunity to increase both donations and loyalty because they approach their donor base as a monolith: they treat everyone the same and then wonder why they don’t get better results.
You can debate the mailing date of your annual fundraising letter until your faces turn blue, but trying [...]
Posted in non profit, nonprofit, social marketing, social media on Feb 24th, 2009
In “The Law of the Pack” (Harvard Business Review, 2001) David P. Reed showed why Metcalfe’s Law underestimates the value of a group-forming network as it grows. He shows that the true value of a network rests not in its nodes, but in its connections.
In short, Reed’s Law shows that the utility of large [...]
Posted in non profit, social media on Feb 5th, 2009
Nonprofit people are some of the funniest people I know. They’re smart, so they’re funny. They need to keep a positive attitude to get through tough days, so they’re funny. They really enjoy working with each other, so they’re funny.
Your team’s sense of humor and workplace playfulness should be part of your organization’s virtual [...]
