Part 2 on Your Boss’s Objections to Social Media - Be Gentle
Posted in SPURspectives, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, donor engagement, leader, marketing, marketing budget, marketing innovation, network, social marketing, social media, social network, spur communications on Jan 11th, 2010
Bosses hate being confronted. It’s not surprising. They live in a top down world where they busily make decisions and command control. Confrontation, especially from below, is a bad thing. That’s why I am amazed by the number of social media advocates who are willing to confront their boss to push for the use of [...]
